Gautier supports the future franchisee from the very first stages of their project. A thorough study of the local market is conducted to analyze the competitive landscape, customer profile, sales patterns, and consumer habits. This analysis validates the suitability of the location, identifies the sales potential of the point of sale, and ensures the long-term economic viability of the project.

The franchisee benefits from personalized support in developing their financial plan. Gautier provides expertise in creating the business plan, defining the necessary investments (store layout, initial inventory, opening costs, start-up capital), and estimating projected revenue. Discussions are also held with financial partners (banks, financing institutions) to secure the financial structure and facilitate obtaining financing.

Choosing the location is a key step in the project's success. Gautier supports the franchisee in finding a location that aligns with the brand's positioning and business objectives. The company analyzes the characteristics of the premises (size, visibility, accessibility, catchment area) and, if necessary, assists the franchisee in negotiating the terms of the commercial lease to optimize costs and secure the location.

Gautier assists the franchisee in the design and layout of the store, strictly adhering to the brand's conceptual guidelines and identity.
The goal is to create an attractive, functional, and immersive retail space that showcases the collections and enhances the customer journey.
The franchisee receives specific recommendations on product placement, store traffic flow, furniture, signage, and overall ambiance to ensure a customer experience consistent with the Gautier brand image.

The Gautier sales team coordinates all operational preparation steps for the store opening. This includes managing opening orders, setting up merchandising, installing communication tools and materials, and preparing communication activities related to the opening.

Before opening, the franchisee and their team undergo comprehensive training provided by Gautier.
This training covers all the fundamentals necessary for the success of the point of sale:
* Proficiency in digital and IT tools,
* Daily store management (inventory management, organization, etc.),
* Sales techniques and customer relations.
This phase ensures that the franchisee and their team are fully operational from opening day.

The opening of a store is always a key moment for our franchise network. It's a strategic step that marks the beginning of local business and the first encounter with customers.
To best support this launch and guarantee optimal visibility, a special opening communication campaign is implemented over a 4-week period. This campaign aims to quickly raise awareness of the store, attract the first customers, and establish the brand firmly within its community.

Our daily support is designed to assist each franchisee in the development and success of their store.
It focuses on several essential aspects:

• sales performance,
• store management,
• optimizing results and adhering to brand standards.

This regular monitoring allows us to identify areas for improvement, analyze the performance of the point of sale, and implement appropriate action plans to foster sustainable growth.